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SEO (Search Engine Optimization)
Search engines are, at this moment, trying to rank your web content along with millions of other websites.
SEO is the process of working to make sure search engines give you the highest ranking possible for the search words (or “keywords”) you want to target.
I do two kinds of SEO: Code-level SEO (more technical) and content-level SEO (more creative).
With code-level SEO, it’s important to make sure your website is doing things behind the scenes that are best for SEO. A simple example is providing search engines with an XML site map to help them find your content.
With content-level SEO, you should target specific keywords because more customers will search for “leather dress shoes” than “Merri’s Shoe Store,” but ranking high for “leather dress shoes” may be extremely difficult. So, targeting customers who search for “stylish leather dress shoes for 2012” may be the most efficient way to run your SEO.
In general, when you begin to rank higher for general keywords, you begin to notice that more customers and clients get in touch.