A Genuine Article

Seth Godin on Ads and Ad Blocking

By Marc Carson · Monday September 21, 2015

Seth Godin has posted the latest from his amazingly fresh perspectives on marketing—it’s really worth a read.

“By most accounts, more and more people are automatically blocking the ads in their browser. […] Of course, people have been blocking ads forever. By ignoring them.”

Some of his tips:

• The best marketing isn’t advertising, it’s a well-designed and remarkable product.
• The best way to contact your users is by earning the privilege to contact them, over time.
• Making products for your customers is far more efficient than finding customers for your products.

Holy cow that’s a great little article. Be sure to read all the bullet points at the end.

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